Brand Management of West Jet Airlines.

According to a recent survey by SFP (Spencer Francey Peters), a northeastern American soft touching agency and The Strategic Counsel, WestJet came in at number 3 in Canadas best managed commemorates, magic spell stress Canada bottomed out in last place. Respondents class-conscious companies found on a number of criteria relating to lay asidey of brand visit including consumer focus, node military service, brand values, reliability, consistency, value, trustworthiness and respect (par3 outperform Managed Brands). The fire part of this survey, is that by having consumers respond to these criteria, the companies brands argon judged non by how much value the consumer sees in the product and service they are purchasing, and non just the popularity or commonplace the brand whitethorn have. When you think brand management, you usually think roughly the logo, the ad campaign, the spokesperson. But in fact, its the customer experience that speaks volumes some what makes a well-managed brand, says Luba Krekhovetsky, managing editor of Canadian Business. The three most all-important(a) factors in brand management are: the ability to deliver systematically on a customer promise, the clarity of that promise, and the entirely step of customer service (par6 Best Managed Brands). WestJet manages its brand in this way, by maintaining forest and consistency in its service and product. This quality and consistency is delivered with what WestJet calls On-time Performance. WestJets rendering of on time is an arrival within 15 legal proceeding of scheduled arrival at gate (On-Time Performance), and this performance is stick on bi-monthly on the WestJet website. This posting, not required by Canadian high society and one of its conformation in the airline industry, shows WestJets commitment, over rivalry airlines, to its customers. So how does WestJet contain that this commitment is consistently met, and their brands image upheld? By internal branding, the wait on of marketing to your ! employees. WestJetters, as... If you want to get a expert essay, order it on our website: BestEssayCheap.com

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