Thesis-Governed Paper-Anntaylor Store Corporation

AnnTaylor Stores association Thesis-Governed Paper By: Eliza Arnold Thesis AnnTaylor Stores Corporation, a retail merchant of professional and classic robes and accessory harvest-homes for career-oriented women, has had a reasonably heights aim of winner from 2005 to 2007 cod to strong blot equity, proud inventory derangement and victoryful unfermented stores, and then was fol outseted by a low train of success from 2008-2009 due to lack of product miscellanea and appeal for the target market, intense competition, reduced gross sales in the midst of the recessionary economy, as well as disadvantage of management direction due to continual dollar volume of executives. Measures of Success The level of success AnnTaylor Stores Corporation has had over the snuff it five age can be measured by financial measures, much(prenominal) as revenues, sales, operating salary, operating loss, and net profit. Also, the level of success will be measured by the modus ope randi of jobs eliminated and added, employees fire and hired, and the number of store openings and closings. Evidence of Success AnnTaylor Stores Corporation recorded a strong operating performance during 2007. Its revenues grew by 13% in 2007, against an patience sightly of 11.8%, to $2,342.9 one potassium thousand. The plastereds revenues grew at a compound yearbook growth tempo of 14.

1% during 2003-2007 as against an industry average of 10.8%. The corporations operating profit increase well by 70.8% to $223.8 million in 2007. The operating profit of the company registered a compound annual growth rate o f 14% during 2003-2007. The companys net pro! fit overly grew well by 74.6% to $143 million in fiscal 2007 from $81.9 million in fiscal 2006. Robust financial performance modify the financial position of the company and enabled it to expand. The reason for this success is due to the firm being able to produce strong brand equity, proud inventory turnover and creating and opening successful new stores (SWOT Analysis, 2007). As of August 2009, sales for AnnTaylor Stores...If you want to get a salutary essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay