CAR MULTINATIONAL COMPANIES IN UNITED STATESBy : AuthorSID : _______SubjectProfessorDateCAR MULTINATIONAL COMPANIES IN UNITED STATESIntroductionAutomobile industry - one of the booming industries around the being and found to be economically significant to many countries interrogatively those countries that serves as Goliaths in travel industry in the spheric foodstuff . In particular , extravagance railroad stock gondolas in the merchandise have become to a great extent popular in the new-fangled years as abundant automobile manufacturers such as B .M .W , Lexus , and Mercedes Benz continued ripening more than advance and civilise opulence political machines in the global market . The cravings of many motor political machine aficionados be well-provided by the technological teaching and express feelings attention to goal structure of these lavishness simple machine manufacturers . presumptuousness that B .M .W , Mercedes Benz , and Lexus atomic number 18 manufacturing the same line of intersection - luxury cars , and all of them argon operating in the world market , then , roiled competition between these luxury car goliaths is inevitable . In to minimize the competition between them , the supra mentioned luxury car manufacturers ar trying to secernate their mathematical intersection occlusive line from one other so as to wet-nurse enough room for their target market segment to also consider the uniqueness of their luxury cars against other luxury car manufacturersIn this regard , the question now would be , what are this look for of B .M .W , Mercedes Benz , and Lexus in to specify their result lines to one other as well as what are the differences between their harvesting lines that makes the brand loyalty of their customers intact Moreover , there are st ill other factors that influences for the bo! oming of the above mentioned luxury car manufacturers such as the government marketing strategies , trade barriers , and ethnic and social forces which are vital in understanding the built-in picture of how BMW , Mercedes Benz , and Lexus continues to boom in the market .
These issues will be discussed thoroughly in the succeeding headings of thisProduct DifferentiationMercedes Benz differentiate its product lines to be relatively long and of high quality . Since the first manufacturing of Mercedes automobile , Mercedes Benz has already been keen to details of quality and safety conditions of their product lines t o be released in the market . Moreover , in terms of product lines , Mercedes Benz does not only produce luxury cars only also buses , coaches , and trucks . This large segment of product lines of Mercedes Benz enables them to tap more market segment in the world market . At the end of the day , Mercedes Benz customer s scope is wider than of BMW and Lexus for the former has a large scope of and at the same time differentiate them to the latter in the form of higher quality and constant automobilesOn the other hand , BMW basically concentrates on the production of luxury cars and motorcycles . At present , BMW is making a remarkable development on MINI , product line acquired from the British scouter Group MINI is relatively small in sizing of it and good for countries with narrow roads like for the case of...If you eat to get a full essay, order it on our website: BestEssayCheap.com
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