The effect of Mass Media on Globalization Essay

The effect of Mass Media on Globalization - Essay Example media and commercialization of the global television has led to the widespread usage of cable and satellite channels that have in turn promoted globalization and free exchange of ideas. The turning point for globalization has been the development of optic fibers, electromagnetic waves, and geo stationary communication satellites that enabled the transmission of complete and uninterrupted messages and signals. These developments account for the modern era whereas back in the 18th and 19th century, globalization relied on the postal services, telegrams and later, amateur versions of phones and faxes. These were the mechanical advancements and then came the idea and implementation of the global codification that has turned the world into a global village where everything is just a click away. Where all the information is available on fingertips and anything, anywhere can be easily accessed anytime which is bliss, yet a concern for the privacy of the masses (Potter, 2012). The ideology of the possibility of a global village was predicted and put forward by a Canadian theorist, Marshall Mcluham in 1960. Though it seemed almost impossible back then, globalization has propagated and spread its roots so deep that the world has indeed shrunk to a global village in the presence of technology. Technological advancements have not only crossed the social and territorial boundaries of the world but have also brought about huge changes in all the aspects of people’s day to day lives (Peter, 2008). All the People of the world now live together, huddled up in what seems like technological dens where they share their happiness and sorrows with one another and be there 24/7 not hindered by the weather conditions or any other issues as came across in the past. They learn from each other’s inventions, researches and discoveries and keep themselves updated regarding the happenings of the world each second. It has become possible because of the media that enables the people to